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Case Code: BSTR597
Case Length: 15 Pages 
Period: 2009-2018   
Pub Date: 2020
Teaching Note: Available
Price: Rs.500
Organization : Subway
Industry :Restaurants
Countries : United States
Themes: Competitive Strategy/Corporate Strategy/ Waste Management
Case Studies  
Business Strategy
Marketing
Finance
Human Resource Management
Technology
Operations
Economics
Leadership & Entrepreneurship

Subway-the World’s Largest Fast Food Chain on a Downward Spiral

 
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ABOUT SUBWAY

 

Subway was started as Pete’s Super Submarines in Bridgeport in the summer of 1965 . DeLuca, who was then 17, borrowed US$ 1,000 from a family friend, a doctor, Peter Buck , to start a sandwich store. But the duo found success only in the early 1970s. In 1974, they started selling franchises under the name ‘Subway’. The company, which operated under a holding company called Doctor’s Associates, did not own a single location, but operated all the locations through franchisees and collected 8% of the revenue as royalty...

 
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